Social media has been an important way for people to stay connected. Today’s younger generation has been able to maintain friendships, plan social events, and keep up-to-date with acquaintances through one of several social media sites.
However, in recent years, employers and colleges have begun to use social media outlets to reach out to potential employees and future college students. In addition, several employment sites have had log-in links with social media outlets, such as Facebook. This allows colleges and employers to reach a younger, technology-savvy generation in an environment where they regularly access, and likely feel comfortable.
Pretty much all schools already have their own Facebook page, allowing the college to advertise important social and academic functions online. Students are able to post pictures of events, enticing future students to the college. In addition, students are able to post important comments on the academic achievements completed by the students. If you want a good example of a socially active school page then Like Hampden-Sydney College on Facebook. When students feel comfortable enough using social media outlets during college, that this may translate to them being able to look for employment using the same sources. It is important to feel comfortable using all avenues to search for a job in this age of competition for positions. Being able to successfully use social media sites to one’s advantage could be a major asset..
However, now that using social media in both the employment and college-seeking process is becoming common-place, it is important to keep several tips in mind when posting to a group social site. First of all, the adage that you should not post anything on social media that you would not want on the front page of a newspaper is important advice. However, it does not stop there. While it is important to limit information on the sites that an employer or college might view negatively, it is also to post positive information as well. For example, recent volunteer work, academic achievements, or other accomplishments can be displayed on the social media sites, increasing the chances of landing a job or finding a great college.
Social media sites can be a great source for potential employers or admission agents to look for the next addition to their company or school. However, it is critically important for users to keep a clean profile, free of negative or unflattering information. In addition, adding achievements, awards, or other accomplishments can increase the chances of success outside of the virtual world.