• 11 Comments
  • October 22nd 2009

King James: Ruler of…Personal Branding?

When you think about companies or organizations that have succeeded in branding themselves well - with a logo or a symbol or maybe even a commercial that sticks in your head, what comes to mind? I'm sure we are familiar with the swoosh from Nike, the Apple logo, the Golden Arches for McDonald's. But recently, another public eye giant has stepped onto the courts…

LeBron James. And yes, the last sentence was full of puns.

LeBron “The One” James. The 24 year old basketball wunderkind who has made leaps and bounds from a young age at doing things well. We know he dominates on the basketball court as part of the Cavaliers but did you know that he has been a force to be reckoned with in the personal branding world? LeBron has taken full control of how his image

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is seen by people around the world. He understands that he has alot of influence through corporate endorsements and decided to create his own path to secure his dream of becoming the first billion dollar sports brand.

Yes, billion dollar.

Check out this video interview from 60 Minutes which gives us some insight into the thinking of the branding smart guy.

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  • http://www.younggogetter.com Justin Nowak

    That’s a pretty lofty goal, but I think he will get there. It will really skyrocket if they win the championship this year!

  • http://www.younggogetter.com Justin Nowak

    That’s a pretty lofty goal, but I think he will get there. It will really skyrocket if they win the championship this year!

  • http://benbishop.me.uk/ Ben Bishop

    Over in the UK basketball comes a long way down the list of popular sports but I am seriously impressed with how level headed he appears. All the best to him, it sounds like he deserves.

  • http://benbishop.me.uk/ Ben Bishop

    Over in the UK basketball comes a long way down the list of popular sports but I am seriously impressed with how level headed he appears. All the best to him, it sounds like he deserves.

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  • http://www.golfgpspda.com Golf GPS Guy

    We all know how good Lebron is, but how well will he gel with Wade and Bosh if they end up on the same team?

  • http://www.golfgpspda.com Golf GPS Guy

    We all know how good Lebron is, but how well will he gel with Wade and Bosh if they end up on the same team?

  • http://www.younggogetter.com Justin

    I really don’t think it would work. Everything would be so dependent on those 3 due to the fact the other roster players would be minimum level or guys like. And I am a huge Toronto Raptor fan and let me tell you Bosh is a Black Hole on offense, he holds that ball for the whole shot clock and is a poor distributor.

    I think Miami should stick with Bosh and Wade and spend some money signing some decent guys to surround them. Plus I think LeBron signs with Chicago!

  • http://www.younggogetter.com Justin

    I really don’t think it would work. Everything would be so dependent on those 3 due to the fact the other roster players would be minimum level or guys like. And I am a huge Toronto Raptor fan and let me tell you Bosh is a Black Hole on offense, he holds that ball for the whole shot clock and is a poor distributor.

    I think Miami should stick with Bosh and Wade and spend some money signing some decent guys to surround them. Plus I think LeBron signs with Chicago!

  • http://www.donthatemiami.com Miami Heat Haters

    Welcome to Wade County Celtics fans! Its going to be fun teasing you guys about S. Florida sports for the next 5 years.

  • http://www.donthatemiami.com Miami Heat Haters

    Welcome to Wade County Celtics fans! Its going to be fun teasing you guys about S. Florida sports for the next 5 years.