Are You Diversified Online? (ONLINE MARKETING)

In the words of CNBC’s Jim Cramer, YGG asks (in a completely different context than seen on CNBC) “Are You Diversified?”

When marketing your business online, it’s incredibly important to

diversify your marketing efforts. Ubiquity is a huge part of online marketing, especially if your company is a young brand. When creating your , consider ALL of these marketing efforts to make sure your efforts are diversified…

1. Search-based Advertising

-Google Adwords: keyword research can do wonders for your website’s organic traffic, despite being time-intensive. If you can afford it, experiment with purchasing paid keywords.
-Facebook Advertising: Click-through rates on Facebook advertising might not be as high as custom advertising, but it’s a quick and effective way to target an audience demographically and geographically. Make sure to limit your use of CAPS as an our online-marketing insider at Facebook tells us that it lowers CTR.

2. Social/Discovery Advertising

-StumbleUpon offers a great option in online marketing, paid discovery. Yes, some of the thing you “Stumble Upon” aren’t coincidence. Check it out and see if it help build loyalty on your website. Options include targeting by interest, demographic, geographic location and other unique features.
-Twitter also offers a myriad of options around social discovery, but my favorite is a third party company called Sponsored Tweets, where you can sponsor celebrities and popular account to tweet about you.

3. Product Placement in Blogs & Videos

-Product reviews, product placement and even paid video and blog mentions can play a huge role in your online marketing efforts. Leveraging another website’s audience can pay huge dividends if you pick the right website. For the best return on your online marketing efforts, we’d suggest taking the time to pick the websites that match your target audience best.

4. Social Media

Much like the telephone was to the early 1900′s, social media is a fundamental shift in the way we communicate…

Make sure you’re active on as many social media networks that you can actually be a part of. Never join a social media community and leave your account stagnant and never use your account as a spam account. Start with the basics (Facebook, LinkedIn, Twitter and YouTube) and grow from there. An active mix of marketing messages and social interaction will help you build a strong social network and will ultimately prove to be a solid return on investment.

5. Forums

Much like social media networks, forums present a huge opportunity to spread the word about your company. Join a few forums and actively contribute information by commenting on members’ queries. Link your profile to your website, but be wary of spamming

forums with your website link.


6. The Offline/Online Disconnect

Online marketing isn’t nearly as effective if your offline efforts are lagging. Take the time to attend meet ups and local trade events and put a friendly face to you company’s name. There shouldn’t be a disconnect between your online and offline marketing efforts.

Related Links

Internet Marketing Defined on Wikipedia: CLICK HERE
More Tips & Tricks: CLICK HERE
Incredible Music to Read This Post To: CLICK HERE

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  • Jency Jockob

    Great post, I also carry around a note book to write my ideas of blogs down. Still working on what to do. I guess the planning is the most important part of the process.

  • John Paul Narowski

    Great point about connecting offline and online efforts. I have been guilty of this and it is hard to recuperate from the loss from either “world”. It is much better to market within your means with consistency and grow at your own pace.

  • http://www.web4low.com/ Babu Puthethu

    Truly practical tips!

    But, the most crucial one is point # 4. Very interesting to note that everyone jumps into every social media and there after rarely turn towards that corner. Second, once the business starts receiving reasonable traffic/ queries, their focus changes or take the media for granted!!

  • Ganesh Agro

    Online Marketing depends on many factors to get succeed. There are many methods to bring up your name in internet marketing. I found your guidelines to be very useful & all are clear to adopt. Thanks for sharing this useful information with us.

  • Ganesh Agro

    Online Marketing depends on many factors to get succeed. There are many
    methods to bring up your name in internet marketing. I found your
    guidelines to be very useful & all are clear to adopt. Thanks for
    sharing this useful information with us.

  • Anonymous

    Well, first off, nice post. Good point you’ve hit and I
    agree with most if not all of them. However, your first post is where Im a
    little worried about. Google Adwords are great, however small businesses can’t
    cope up with rising costs and bidding wars to get their name out there. I
    recently purchased the The McGraw Hill 36 Hour Courses – Online Marketing from
    http://www.buyve.com and it proved to be an interesting read. There were methods other
    than those mentioned by you in that book as well as how to not use Google
    Adwords and Facebook Adwords and still improve your organic search results and
    other SEO methods.

  • Anonymous

    Well, first off, nice post. Good point you’ve hit and I
    agree with most if not all of them. However, your first post is where Im a
    little worried about. Google Adwords are great, however small businesses can’t
    cope up with rising costs and bidding wars to get their name out there. I
    recently purchased the The McGraw Hill 36 Hour Courses – Online Marketing from
    http://www.buyve.com and it proved to be an interesting read. There were methods other
    than those mentioned by you in that book as well as how to not use Google
    Adwords and Facebook Adwords and still improve your organic search results and
    other SEO methods.