In the words of CNBC’s Jim Cramer, YGG asks (in a completely different context than seen on CNBC) “Are You Diversified?”
When marketing your business online, it’s incredibly important to
diversify your marketing efforts. Ubiquity is a huge part of online marketing, especially if your company is a young brand. When creating your online marketing plan, consider ALL of these marketing efforts to make sure your online marketing efforts are diversified…
1. Search-based Advertising
-Google Adwords: keyword research can do wonders for your website’s organic traffic, despite being time-intensive. If you can afford it, experiment with purchasing paid keywords.
-Facebook Advertising: Click-through rates on Facebook advertising might not be as high as custom advertising, but it’s a quick and effective way to target an audience demographically and geographically. Make sure to limit your use of CAPS as an our online-marketing insider at Facebook tells us that it lowers CTR.
2. Social/Discovery Advertising
-StumbleUpon offers a great option in online marketing, paid discovery. Yes, some of the thing you “Stumble Upon” aren’t coincidence. Check it out and see if it help build loyalty on your website. Options include targeting by interest, demographic, geographic location and other unique features.
-Twitter also offers a myriad of options around social discovery, but my favorite is a third party company called Sponsored Tweets, where you can sponsor celebrities and popular account to tweet about you.
3. Product Placement in Blogs & Videos
-Product reviews, product placement and even paid video and blog mentions can play a huge role in your online marketing efforts. Leveraging another website’s audience can pay huge dividends if you pick the right website. For the best return on your online marketing efforts, we’d suggest taking the time to pick the websites that match your target audience best.
4. Social Media
Much like the telephone was to the early 1900′s, social media is a fundamental shift in the way we communicate…
Make sure you’re active on as many social media networks that you can actually be a part of. Never join a social media community and leave your account stagnant and never use your account as a spam account. Start with the basics (Facebook, LinkedIn, Twitter and YouTube) and grow from there. An active mix of marketing messages and social interaction will help you build a strong social network and will ultimately prove to be a solid return on investment.
Much like social media networks, forums present a huge opportunity to spread the word about your company. Join a few forums and actively contribute information by commenting on members’ queries. Link your profile to your website, but be wary of spamming
forums with your website link.
6. The Offline/Online Disconnect
Online marketing isn’t nearly as effective if your offline efforts are lagging. Take the time to attend meet ups and local trade events and put a friendly face to you company’s name. There shouldn’t be a disconnect between your online and offline marketing efforts.