• 14 Comments
  • January 26th 2007

Donate your Coke Reward Points to charity

Coke Rewards

I came across a pretty cool idea on Advertising for Peanuts. They plugged a blog called Donate Your Coke Rewards. The idea behind it is that anyone can e-mail the codes they get in their Coke bottle caps to Stu Thompson, the person behind this website. He then combines all the points he receives, cashes them in for a Coke prize, and donates it to a needy child at St. Jude Children’s Research Hospital.

If you were to try to do the same just with your own points, you’d develop a serious addiction to caffeine with all the Coke you’d have to drink. But with hundreds or thousands of people sending in a couple of codes every now and then, it can add up pretty quickly. Most of the time we just toss the cap out if it doesn’t win an instant prize, so simply typing the code into an e-mail in benefit of the hospital sounds like a pretty damn good idea to me.

This idea could be huge if a simple website was created that allowed you to enter a code for all of the latest promotions from the big junk food companies. It has a good story to help get some media attention and could really generate tons of gifts for numerous hospitals and charities.

I don’t see Stu’s contact information on his blog, but if you were to post a comment on any of his entries I’m sure he’d get back to you. If anyone would like to expand on the idea post a comment here and I can try to get in touch with Stu myself.

  • http://www.blackrockideas.com Aaron

    really cool. I always thought it was useless but now maybe they can actually afford that xbox 360 that’s 5,000,000 points if everyone in the United States pools their points together.

    I know I’ll email mine now when I get some.

  • http://www.blackrockideas.com Aaron

    really cool. I always thought it was useless but now maybe they can actually afford that xbox 360 that’s 5,000,000 points if everyone in the United States pools their points together.

    I know I’ll email mine now when I get some.

  • http://www.theadblog.com SSM

    I wonder if there is something in the rules of this points game that prevents such thing from happening. Then again, if Coke said they weren’t going to give him the items it would be the worst PR move since the Pinto.

  • http://www.theadblog.com SSM

    I wonder if there is something in the rules of this points game that prevents such thing from happening. Then again, if Coke said they weren’t going to give him the items it would be the worst PR move since the Pinto.

  • http://www.DrinkChooseLive.com Pat

    You better check the rules. Commenter SSM is correct. The contest is (was much more so a year ago) set up so the top prizes can’t be achieved without major purchases of product by one individual. http://wwwdrinkchooselive.com

  • http://www.DrinkChooseLive.com Pat

    You better check the rules. Commenter SSM is correct. The contest is (was much more so a year ago) set up so the top prizes can’t be achieved without major purchases of product by one individual. http://wwwdrinkchooselive.com

  • http://www.younggogetter.com/ Travis

    I just went through the terms of service on the contest’s site and found this:

    5. Enrollees may not combine or transfer points with other Enrollees’ Accounts. Enrollees may not combine codes obtained by others for deposit into a single Enrollee’s account, nor transfer, sell, or otherwise dispose of codes in any manner in violation or attempted subversion of these Terms and Conditions. Any attempt to combine or transfer codes or points will result in disqualification from the Program and forfeiture of all points in any Enrollee’s Account.

    That’s a very blurry rule. If I were to go out and get 4 codes and give them to a friend to enter under his account, why would there be anything wrong with that?

    If he wanted to login to his account and transfer points to mine, thats a violation of the rules.

    The only rule in the long document I read that would have any effect on this charitable cause, is that one person can enter only 10 codes per day. A very sneaky move that makes it almost impossible for one person to be able to enter all of their codes during the length of the contest.

  • http://www.younggogetter.com/ Travis

    I just went through the terms of service on the contest’s site and found this:

    5. Enrollees may not combine or transfer points with other Enrollees’ Accounts. Enrollees may not combine codes obtained by others for deposit into a single Enrollee’s account, nor transfer, sell, or otherwise dispose of codes in any manner in violation or attempted subversion of these Terms and Conditions. Any attempt to combine or transfer codes or points will result in disqualification from the Program and forfeiture of all points in any Enrollee’s Account.

    That’s a very blurry rule. If I were to go out and get 4 codes and give them to a friend to enter under his account, why would there be anything wrong with that?

    If he wanted to login to his account and transfer points to mine, thats a violation of the rules.

    The only rule in the long document I read that would have any effect on this charitable cause, is that one person can enter only 10 codes per day. A very sneaky move that makes it almost impossible for one person to be able to enter all of their codes during the length of the contest.

  • MYTWOCENTS

    What I’m seeing here is a perfect opportunity for Coke to jump on board with this charity. They would be crazy not to take advantage of coordinating efforts and allowing folks to donate their points. What would Coke lose from it? It might cost them a couple of XBox systems or something, but the press (especially on the web) would far outweigh the cost of any merchandise. And, it would help all their loyal customers feel good about helping a good cause! They really could turn this into a golden opportunity for themselves AND a reputable charity!
    Come on Coke, get on-board, this is marketing101!

  • MYTWOCENTS

    What I’m seeing here is a perfect opportunity for Coke to jump on board with this charity. They would be crazy not to take advantage of coordinating efforts and allowing folks to donate their points. What would Coke lose from it? It might cost them a couple of XBox systems or something, but the press (especially on the web) would far outweigh the cost of any merchandise. And, it would help all their loyal customers feel good about helping a good cause! They really could turn this into a golden opportunity for themselves AND a reputable charity!
    Come on Coke, get on-board, this is marketing101!

  • http://donateyourcokecodesblogspot.com stu thompson

    Coke actually refused my calls and email requests that they get involved but have now set up o where you can automatically have your points sent to schools of your choosing. That’s good and benevolent and all, but I think they missed an opportunity to let it be “viral” or “grassroots” as I had thought it out at a bar and just started it. It’s not “legit” as the rules go but at least it’s turning out to do SOME good. I just wish Coke would slack he rules a little so I could get a chance to enter all the codes I get every day instead of being limited to 10 per day— that’s what made his idea come into my head, so I guess it’s a catch 20.
    Either way, help out if you can, to Coke proper or to my site. We’ll get the redeemed prizes to those more in need than the rest of us.

    Ciao,

    stu

  • http://donateyourcokecodesblogspot.com stu thompson

    Coke actually refused my calls and email requests that they get involved but have now set up o where you can automatically have your points sent to schools of your choosing. That’s good and benevolent and all, but I think they missed an opportunity to let it be “viral” or “grassroots” as I had thought it out at a bar and just started it. It’s not “legit” as the rules go but at least it’s turning out to do SOME good. I just wish Coke would slack he rules a little so I could get a chance to enter all the codes I get every day instead of being limited to 10 per day— that’s what made his idea come into my head, so I guess it’s a catch 20.
    Either way, help out if you can, to Coke proper or to my site. We’ll get the redeemed prizes to those more in need than the rest of us.

    Ciao,

    stu

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