LSF Interactive and Geary Group, two successful search marketing agencies, recently merged to create a new entity called Geary LSF Group, and they are busy growing their enterprise. The partnership was only announced at the end of the spring, and
Geary LSF Group has already announced that they are acquiring another firm to help grow their service offerings. The group has acquired 15miles, a local
search marketing leader, in order to expand their expertise and capabilities in local, social and mobile engagement for the digital market.
What This Means for Geary LSF Group
The teams at LSF Interactive and Geary Group both brought a great deal of search marketing knowledge and experience to the table, and are able to offer a wide range of digital services to clients across the globe. The team at 15miles had something unique to offer Geary LSF Group clients, though, and the newly merged firm saw an opportunity to better serve their current clients and attract a broader range of new clientele in the future. The local, mobile and social marketing experts at 15miles will bring not only a new level of knowledge and expertise to the Geary LSF Group; they will also bring about 30 new brands to the client roster and greatly augment the firm’s digital marketing network.
Response from the 15miles, Geary and LSF Teams
There was plenty of excitement from the teams at LSF Interactive,
Geary Group and 15miles, which are now part of the same family. The so-called SoLoMo revolution, which has been propelled forward by consumers’ rapidly increasing use of tablet devices and smartphones, is now dominant in the search landscape, according to Daniel Laury, president and CEO of Geary LSF Group, who added that the partnership will considerably increase their capabilities for enabling both local retailers and international brands to optimize their digital customer engagement practices.
Since 15miles has been recognized nationally for its innovations and expert abilities in the social, local and mobile search marketing landscape, it’s clear why LSF Interactive and Geary Group would want to acquire the firm. But what’s in it for 15miles? Apparently, a lot, according to Gregg Stewart, President of 15miles. According to Stewart, Geary LSF’s deep and broad knowledge and expertise when it comes to digital marketing will let the 15miles team put together integrated digital marketing campaigns for clients. The team at 15miles is “delighted” to be joining forces with Geary LSF, because the firm has been recognized as a global leader in Internet marketing.
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