
At some point in the past millennium you could start a business by focusing on the necessities and scrapping the luxuries. You could finance the business yourself, or if needed, use your credit cards or borrow from a friend or family member.
I say this because of an acquisition that was announced yesterday. CBS has reportedly paid $5 million for the Wallstrip video podcast. Not only that, but it’s said that Wallstrip initially received $600,000 in funding from angel investors.
Now, I don’t have anything against Wallstrip. It’s a very nice video podcast and I try to catch an episode every now and then. But this is either a serious sign of A) Insanity or B) Bubble 2.0.
There’s no way or reason why a show like that, Rocketboom, or any of the other video podcasts would need $600,000 to operate. You have a camera person, a host, a camera, some bandwidth, a video editing app, and the occasional prop.
I try not to make fun of old people, but it’s almost as if someone at CBS just learned what a podcast is and thinks it’ll be the next big thing. “This could be the edge we’ve longed for over other networks. Quick, write them a cheque!”