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Advertising & Marketing: Cross Selling?

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    I know that several people here own more than one business, does anyone leverage that to sell services to customers they might not otherwise be considering?

    For instance, if you own a drycleaners, a body shop, and a coffee shop, you give out coupons for the body shop and drycleaners each time someone buys a coffee, etc...

    Or if you have enough businesses, you put together something that looks like a "price club", i.e. you charge people a small annual fee that entitles them to a book of discounts across the board at all the places for a year, or something to that effect.

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      CommentAuthorKaren
    • CommentTimeMar 21st 2006 edited
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    This is something I do, it only makes sense.

    I can 'upsell' some products and services from another business to my clients when it is appropriate for them.

    I have several businesses that compliment one another, so if I can help a current client by offering them a second service I will do it in an instant.

    Mind you, I always offer discounts to current clients when I offer them a secondary service.

    Karen

    "It's the repetition of affirmations that leads to belief. And once that belief becomes a deep conviction, things begin to happen."

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