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Internet & Tech: Yahoo's blog ads

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    • CommentAuthorBenKB
    • CommentTimeAug 3rd 2005 edited
     permalink

    Yahoo is launching a new ad network targeted at bloggers.

    http://news.com.com/Yahoo+to+launch+blog+ad+network/2100-1024_3-5815551.html

    Sounds like it could be promising. They're not using an algorithm like Google does to compare content on the page to acceptable ads. Instead their using an "editorial" board to figure out which ads will work best on which pages.

    I'm wondering if the human selections will get more clicks than Google's computer-selected ads. Any thoughts?

    •  
      CommentAuthorEric
    • CommentTimeAug 8th 2005 edited
     permalink

    Editorial board? Seems like it'd take a lot of man hours to do the job right.

    Follow me on Twitter and check out FlipSquare

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