Are You Diversified Online? (ONLINE MARKETING)

In the words of CNBC’s Jim Cramer, YGG asks (in a completely different context than seen on CNBC) “Are You Diversified?”

When marketing your business online, it’s incredibly important to

diversify your marketing efforts. Ubiquity is a huge part of online marketing, especially if your company is a young brand. When creating your , consider ALL of these marketing efforts to make sure your efforts are diversified…

1. Search-based Advertising

-Google Adwords: keyword research can do wonders for your website’s organic traffic, despite being time-intensive. If you can afford it, experiment with purchasing paid keywords.
-Facebook Advertising: Click-through rates on Facebook advertising might not be as high as custom advertising, but it’s a quick and effective way to target an audience demographically and geographically. Make sure to limit your use of CAPS as an our online-marketing insider at Facebook tells us that it lowers CTR.

2. Social/Discovery Advertising

-StumbleUpon offers a great option in online marketing, paid discovery. Yes, some of the thing you “Stumble Upon” aren’t coincidence. Check it out and see if it help build loyalty on your website. Options include targeting by interest, demographic, geographic location and other unique features.
-Twitter also offers a myriad of options around social discovery, but my favorite is a third party company called Sponsored Tweets, where you can sponsor celebrities and popular account to tweet about you.

3. Product Placement in Blogs & Videos

-Product reviews, product placement and even paid video and blog mentions can play a huge role in your online marketing efforts. Leveraging another website’s audience can pay huge dividends if you pick the right website. For the best return on your online marketing efforts, we’d suggest taking the time to pick the websites that match your target audience best.

4. Social Media

Much like the telephone was to the early 1900′s, social media is a fundamental shift in the way we communicate…

Make sure you’re active on as many social media networks that you can actually be a part of. Never join a social media community and leave your account stagnant and never use your account as a spam account. Start with the basics (Facebook, LinkedIn, Twitter and YouTube) and grow from there. An active mix of marketing messages and social interaction will help you build a strong social network and will ultimately prove to be a solid return on investment.

5. Forums

Much like social media networks, forums present a huge opportunity to spread the word about your company. Join a few forums and actively contribute information by commenting on members’ queries. Link your profile to your website, but be wary of spamming

forums with your website link.


6. The Offline/Online Disconnect

Online marketing isn’t nearly as effective if your offline efforts are lagging. Take the time to attend meet ups and local trade events and put a friendly face to you company’s name. There shouldn’t be a disconnect between your online and offline marketing efforts.

Related Links

Internet Marketing Defined on Wikipedia: CLICK HERE
More Tips & Tricks: CLICK HERE
Incredible Music to Read This Post To: CLICK HERE

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Career in Real Estate, Perhaps

Let’s face it, now seems like the worst time to be getting into the real estate business. The lending standards have tightened up, fewer loans are being made, and you actually have to show proof of income before a bank will give y

ou a mortgage. The days of an easy sale are gone, probably never to return, but that doesn’t mean that you can’t make a living as a real estate broker. Even if you have another full time job, obtaining your real estate license and becoming an active Realtor can make you money on the side.

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Andrew Wise – wisestartupblog.com

I hope everyone had a productive week and I am sure most of you are looking forward to the weekend and maybe some recreation time?!? I wanted to end of the week at YGG with a great interview featuring Andrew Wise, he is doing a great

Credit Repair Magic Now Pays $50.58 On Every Sale!

job of living his life on his own terms and building quite a formidable business portfolio. You can check out more about him at his blog!

We know you’re a “Young Go Getter”, but so our readers know, how old are you?

I am 25 years old, and have been out of college for just 3 years.

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The New Guy – Meet Mark Grafton

Mark Grafton II
Thats Me! Â Mark Grafton II. Â Despite the goofy look on my face I am an en

trepreneur at heart and a young go getter till I die, or rather till I’m just a Go Getter.

I wanted to take the time to introduce myself as a new editor/blog manager for YGG and I hope you accept me with open arms. I figured out that the best way to do this was by answering a few of the famous YGG interview questions. Here we go!

We know you’re a “Young Go Getter”, but so our readers know, how old are you?

24 and Strong! Heya [Hee-Yah]

Can you tell us the quick history about yourself, and what drives you to succeed?

No!  Just kidding. Born and raised in lovely Detroit, MI I was gifted with a sharp eye for talent and creative spirit. Sadly enough, like many, I did not begin develop/believe in my innate

talent until my early twenties. After graduating MSU with a social science degree in health studies and spending my first year working with children ranked in low Social Economic Status I began to get infactuated with presuing my dreams. As I hypocritically told these youth to “believe in themselves” and “go for the gold” I decided that I needed to do the same and here I am. Co-Owner & Project manager of Chosen LLC, Inspiring screenwriter, and Multi-tasker Extraordinaire (ask later). I know that believing in yourself, and connecting with like-minded individuals will drive you to success.

Everyone starts to feel burnt out on a project every now and then. What do you do to keep yourself motivated and focused?

My favorite question by the way. This honestly doesn’t happen to me. The closer I get to a project the more excited I get. With regards to having several projects to complete I just have to make sure I seize the appropriate time to organize the task involved. With organization comes efficiency, and with efficiency comes positive completion. What is positive completion? Have you ever felt nervous or anxious after a project was completed? Maybe the project had a few bugs or certain tasks were not completed on time.  I loathe that feeling and that’s why I strive for that positive completion.

I think that’s enough. Coming up next week we have a interview with Shama Kabani and even a review of her newly released book The Zen of Social Media Marketing that you won’t want to miss. Be young, Be YGG.

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A go-getter’s guide to going global

Some folk were born to be entrepreneurs. The likes of Richard Branson and Alan Sugar were strutting their stuff when they were only midway through their teens, and their success results from an innate instinct for business, rather than from any speci

fic scholastic qualifications.

To use Branson as an example, he published his own magazine at sixteen, launched Virgin Records at twenty, formed Virgin Airways at thirty four, a carbonated cola drink by the age of forty five and his own mobile phone company by the time he was fifty. And all this before we discuss his train company and recent intergalactic dabblings too: a rather broad spectrum on his entrepreneurial CV.

This isn’t for everyone though. Some use their formative university years to hone their thoughts and ideas, so when they emerge with their hard-earned qualifications, they have already done much of the necessary groundwork towards becoming a successful entrepreneur.

In short, there’s

no one-size-fits-all approach to entrepreneurialism. But they all share a drive and determination to succeed and they all have a natural intuition for what is right.

Christian Arno, from global translation services provider Lingo24, founded his company in 2001 after graduating in French and Italian. He worked initially from a spare bedroom in his parents’ home in Scotland, building a client base gradually and careful to spend his start-up finances wisely.

Funds came from a £5,000 loan and, crucially, he had invested £500 of his student loan on the stock market, which had yielded a return of 3,000%. But it was the home-based working model that was key to the company’s early success:

Arno says. “I was able to offer major clients prices up to 30 percent cheaper than our competitors. It was imperative that we could compete from the start, and having no overheads for premises helped facilitate this.”

He made the decision to start opening virtual offices elsewhere too, with New Zealand in 2003 and China in 2004.

But the big change came with his decision to open physical office spaces, beginning with Timisoara (Romania) in early 2005 and Panama and Edinburgh in 2008.

“There are strategic reasons why I opened all these offices where I did. A combination of local skill-sets combined with the multiple time-zones enables us to operate around the clock, quite literally. This is crucial to our global growth.”

Today, Lingo24 operates across four continents with clients in over sixty countries. They translated 33 million words in 2009 and achieved a turnover of £3.65m – which Arno predicts will rise to over £5m in 2010.

Having come so far in the past 8 years, Arno reckons that gradual growth is the key to businesses succeeding.

“Don’t throw large wads of cash at any initiative without having a clear idea of what the outcome will be. I found that companies would call me up and try to sell me advertorials which sounded great, but weren’t. After a couple of costly ones, it was clear that the return on the investment wasn’t there.”

Search Engine Optimisation (SEO) and pay-per-click (PPC) advertising were still relatively novel concepts at the turn of the century but Arno was quick to realise the potential of these marketing tools.

“The internet was pivotal in the success of Lingo24 and today direct online marketing is still our most powerful tool”, says Arno. “I discovered SEO and Google AdWords and there has been no looking back. PPC allowed me to test out online marketing techniques for very little money – I could set my monthly budget at a nominal amount, allowing me to gauge its efficacy without blowing my entire marketing budget. And as it turned out, it has brought us a lot of custom.”

Online marketing certainly seems like the most cost-effective route for businesses to go in the current economic downturn. And for Lingo24, it has been an integral part of its global expansion plans, with websites now in a number of key European and Asian languages, helping them to tap into new markets.

“Most of the internet is in English, but 75% of the world’s population speak no English at all, so there’s a clear gap there”, says Arno. “I researched key search terms used by local customers and incorporated them into the translated websites. Because the saturation is nowhere near what it is in the English-speaking market, I found that we rose very rapidly in foreign search engine rankings.”

Arno has this final advice for entrepreneurs seeking to grow their business abroad:

“Take things slowly at first – understand your market and talk to others who have succeeded before you part with your hard-earned cash. Start small, learn as you go and follow a carefully managed growth model.”

About Lingo24

Lingo24 is an international translation company, with operations in the UK, Europe, North America, Asia and Australasia. With over a hundred employees working on four continents, and a network of 4,000 translators, they achieved a turnover of £3.65m in 2009: projected to rise to over £5m in 2010.

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Interview: Jason Sadler from iwearyourshirt.com

We know you’re a “Young Go Getter”, but so our readers know, how old are you?
I turned 27 years young in May…. 30 kind of scares me.

Can you tell us the quick history about yourself, and what drives you to succeed

?
As a small child (yes I’m 6’5 now, but I was small once) I spent all of my time being creative, attempting to be artistic and always trying to make people laugh. I never saw myself going to college but did it to appease my parents and now know that I wouldn’t be where I am today without that life experience (read: NOT education). I graduated in 2005 with a degree in Graphic Design and was already working part-time for Men’s Professional Tennis (ATP) and did so for 3 ½ years. At the same time I was working there I was continuing to network and flex my creative muscles by starting a web design company of my own with a college friend. Once that business was self-sustaining, I parted ways with what ended up being a great couple years of work/life experience but truly showed me that I was not meant for a 9-5 work environment. After leaving the corporate world and working for myself I began to realize that the more effort I put in, the more results I saw… not just because more effort brings more opportunities, which it does, but because people liked me, trusted me and put value you in my opinion. A year after leaving my 9-5 job, I had helped create ¼ of a million dollar revenue generating company but knew there was more for me and knew social media could open some interesting doors. On one of the many late nights I spend perusing the web in August ’08 the light bulb went off: TONS of companies print t-shirts, want people to wear them and want to gain exposure somehow. That night the domain IWearYourShirt.com was purchased and the idea turned into a business model where a guy wears a t-shirt and gets paid to promote that company through social media for a day. The website was live in October, the first day was sold on November 11, 2008 and I had 5 ½ months of shirt-wearing sold when January 1, 2009 rolled around.

We know you are a younggogetter, but I am sure there is more to you than that. What are some other things you have done prior to you current job or things you are

currently working on?
Obviously I’ve put in 27 years of practice in wearing t-shirts, so that’s been pretty rough. But seriously, I’ve always been a social butterfly, always willing to try new things and always telling people that life is too short to do things that suck. As far as work experience goes, I started out as a produce boy at a small grocery store, pumped gas, was a Verizon cell phone salesman and about 20 other random jobs that all made me the person I am today (but sucked). I had aspirations to play basketball professionally but had two unfortunately knee injuries which may or may not have led me to my current situation, so how can I really complain? Right now I am really focused on building my personal brand, leveraging that to make money and most importantly providing value for companies that buy into Jason Sadler.

What has been your biggest asset while building your IWearYourShirt.com?
Nothing… and I mean NOTHING has helped me more than working my ass off, being super dedicated and having a really supportive family, girlfriend and group of friends (and dog). It’s one thing to work 16 hours in a day, but it’s a whole other ball game when your Mom and Grama are in your live video show every single day at 3pm EST. I’ve seen my fair share of copycats and each one of them has made me push that extra bit harder each day. I’m 100% open and transparent with my audience and try to be as accessible as possible. You know from first-hand experience, it took me nearly 2 weeks to get this interview back to you. It’s not that I didn’t want to do it, it’s just that I put so much effort in promoting every day’s t-shirt sponsor and juggle my personal and online life at the same time.

Adversely, what has been your biggest vice?
Being creative every single day for over 300 days straight. I haven’t taken a day off and have only missed my live video show 3 times this year. I really enjoy spreading the word about each new company and interacting with my audience daily. That’s what makes it easy to go to bed at 2am and wake up at 7-9am, depending on when my dog Plaxico wants to go out.

What can we expect next from the talented Jason Sadler in the near future?
I’m really focused on trying to carve out my own niche in advertising. It’s no secret that magazine ads, billboards, banner ads and other mediums are hurting and not returning ROI. You could easily spend $1000 on getting a company to create a YouTube video, Live Video show, creatively/honestly written blog posts, Tweets, Facebook Profile & Flickr photos and all the other stuff I do in ONE day for a company. But even if you spent all that money, would anyone be there to consume it? No. I’ve only been building my personal brand publicly for about a year and think I have a long way to go before people will pay thousands of dollars to have 50 people wear their company’s t-shirt, but that’s my goal. Imagine the power of 50 people, who are connected to… I don’t know, 5,000 total people each wearing a shirt for a day and talking about via social media. That’s a minimum of 250,000 people being exposed to your brand. I’m scaling IWearYourShirt.com slowly and hoping to reach that goal and keeping a consistent value. Anyone could put an ad on craigslist to get 50 people to wear a t-shirt, but do all of those people have a social media following and understand how to be genuine and fun to watch/listen to?

I’ve also been really excited to start speaking at conferences, doing social media consulting for companies and I have a marketing consultancy that will be launching at some point in 2010!

Everyone starts to feel burn out on a project every now and then. What do you do to keep yourself motivated and focused?
Step out of my comfort zone. I really love my couch in my living room and the town that I live in (Jacksonville, FL), but sometimes just picking up and going somewhere else is a huge creative motivator. I love taking my dog Plaxico to the beach, letting him poop in the sand thinking about how I could possibly monetize that. Not the actual poop, but maybe create that poop-spray from that awful movie “Envy”? That and Chick-Fil-a breakfast always gives me a good kick start!

Can you give us three tools that you use every single day to make your life as a younggogetter more efficient, productive, or fun?
Tweetie, Ustream.tv and the iPhone. Oh, and if I can add a 4th one, it would be the free Macbook Pro that http://SoundVisionLibrary.com bought me!

What is your favourite quote?
It should probably be something said by Einstein, JFK or someone else who is way smarter than me. But I’m bad at remembering quotes unless they are from Will Ferrell movies: “MOM!! The meatloaf…..”

And last but not least, if you could give one piece of advice to fellow Young Go Getters, what would it be?
Don’t try to be someone you’re not and stop working for crappy companies. There are so many other companies out there that need talented people, you are never stuck at a dead-end job and should focus on what you are truly passionate about. A true entrepreneur doesn’t complain about their situation, they figure out how to innovate and move on.

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