Are You Diversified Online? (ONLINE MARKETING)

In the words of CNBC’s Jim Cramer, YGG asks (in a completely different context than seen on CNBC) “Are You Diversified?”

When marketing your business online, it’s incredibly important to

diversify your marketing efforts. Ubiquity is a huge part of online marketing, especially if your company is a young brand. When creating your , consider ALL of these marketing efforts to make sure your efforts are diversified…

1. Search-based Advertising

-Google Adwords: keyword research can do wonders for your website’s organic traffic, despite being time-intensive. If you can afford it, experiment with purchasing paid keywords.
-Facebook Advertising: Click-through rates on Facebook advertising might not be as high as custom advertising, but it’s a quick and effective way to target an audience demographically and geographically. Make sure to limit your use of CAPS as an our online-marketing insider at Facebook tells us that it lowers CTR.

2. Social/Discovery Advertising

-StumbleUpon offers a great option in online marketing, paid discovery. Yes, some of the thing you “Stumble Upon” aren’t coincidence. Check it out and see if it help build loyalty on your website. Options include targeting by interest, demographic, geographic location and other unique features.
-Twitter also offers a myriad of options around social discovery, but my favorite is a third party company called Sponsored Tweets, where you can sponsor celebrities and popular account to tweet about you.

3. Product Placement in Blogs & Videos

-Product reviews, product placement and even paid video and blog mentions can play a huge role in your online marketing efforts. Leveraging another website’s audience can pay huge dividends if you pick the right website. For the best return on your online marketing efforts, we’d suggest taking the time to pick the websites that match your target audience best.

4. Social Media

Much like the telephone was to the early 1900′s, social media is a fundamental shift in the way we communicate…

Make sure you’re active on as many social media networks that you can actually be a part of. Never join a social media community and leave your account stagnant and never use your account as a spam account. Start with the basics (Facebook, LinkedIn, Twitter and YouTube) and grow from there. An active mix of marketing messages and social interaction will help you build a strong social network and will ultimately prove to be a solid return on investment.

5. Forums

Much like social media networks, forums present a huge opportunity to spread the word about your company. Join a few forums and actively contribute information by commenting on members’ queries. Link your profile to your website, but be wary of spamming

forums with your website link.


6. The Offline/Online Disconnect

Online marketing isn’t nearly as effective if your offline efforts are lagging. Take the time to attend meet ups and local trade events and put a friendly face to you company’s name. There shouldn’t be a disconnect between your online and offline marketing efforts.

Related Links

Internet Marketing Defined on Wikipedia: CLICK HERE
More Tips & Tricks: CLICK HERE
Incredible Music to Read This Post To: CLICK HERE

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The Business Side of Creativity

The explosion of online business is an incredible phenomenon — ranging from mobile app design & development to creative business models seeded in blogging. Creativity is everywhere, but why are some creative businesses successful and others

not? The answer lies in the business side of creativity.

What is the business side of creativity? While some people have written entire books about it, I believe it to be these two simple things…

Vision

The business side of creativity starts with vision. Having a creative idea isn’t special, but having the vision to create a business strategy (with goals) behind your idea is.

Define your passion and put it on paper (a business plan), create goals that will help you execute your creative idea and anticipate problems that might occur along the way. You can read more about the importance of a business plan in one of the past YGG articles, “The Simply Passionate Business Plan”.

Execution

If you’re going to do something, be the best at it. This is easier said than done. But if you can isolate the one thing that makes your creative business idea unique, spend your time perfecting it.

Scott Schumann (above), also known as The Sartorialist, is a fashion blogger that makes a living off this type of isolation. While there are countless fashion bloggers, The Sartorialist takes a different approach. Schumann explains, “My only strategy when I began The Sartorialist was to try and shoot style in a way that I knew most designers hunted for inspiration. Rarely do they look at the whole outfit as a yes

or no but they try and look for the abstract concepts of color, proportion, pattern mixing or mixed genres.”¹

Ultimately, the business side of creativity and the key to entrepreneurial success is organization. Both vision and execution take a considerable amount of organization. What are you doing to develop your next creative idea?

Related Links

10 Things To Do After Graduating

The Simply Passionate Business Plan

The Business Side of Creativity, The Book

The Sartorialist

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