In the wake of the COVID-19 pandemic, some companies are cutting back on marketing while others have come up with some really interesting ways of engaging their audience during these difficult times.

Companies are finding it more difficult than ever before to grab the attention of their customers. Not only are attention spans declining, but prospects have way more distractions in their environments than ever before.

In general, SEO is something every young business owner should consciously think about. It stands for search engine optimization, and the primary aim is to improve your search engine presence. You do this by making your way up the search ranking spots until you’re near the top. The closer

While some forms of branding involve a noble quest to improve one’s standing in the community through concerted effort, that’s not always the way the game works. Some companies are downright dastardly. And you should be too.

It doesn’t take much to make shoppers antsy. Of course, the Coronavirus outbreak is anything but ordinary, so people will inevitably be scared. As a leader, it’s your job to reassure them that everything is okay so that they stay loyal to the brand. When times are tough, every

In many areas of business, the lockdown narrative makes for pretty grim reading. All we seem to hear about these days are shut shop fronts, sliding profits, and the need to refund even seemingly secure revenue. It’s a bad time indeed. Luckily, there is a light at the end

There are times in marketing when you want to simply reach as many people as you possibly can as quickly as possible. That is not always the goal: sometimes you want to direct a specific message to a honed group of people. But when you do want to deliver