I believe it’s every mobile app developer’s ambition to have their product be a resounding success. Why else would they be entering an industry that’s predicted to generate $189 billion in revenues by 2020?
While listening to a regular podcast, I was surprised to hear a marketing exert suggest that most smaller businesses found it hard to market their business successfully, especially when it comes to social media. His suggestion was to leave the marketing to the experts.
Though marketing relies heavily on keeping your business relevant, it also requires you to regularly assure that the techniques you are employing are appropriate and are having the desired effect.
Though many of us will have a business plan in place, a vast amount of businesses often fail to realize the importance of compiling a marketing plan as well.