If you have any kind of online presence, then you will know how important website traffic is. The more visitors you attract, the more chances you will have at converting and this will really impact your bottom line. If you feel as though your site is failing but you
The sales funnel is an analogy used to describe a customer’s journey; from the initial awareness phase, all the way through to purchase, and finally, brand loyalty. The precise way in which a sales funnel is depicted, as well as how many stages it contains, can vary. It’s all
There is no need to question whether you need a website – you already know that you want to be competitive and that means having a website that works for both you and your customers. If you want to be in the forefront of your customers minds, your website
With all the tools available to us today, it can seem easier than ever to promote yourself and what you have to offer. After all, even teenagers manage to make millions via apps like TikTok by inadvertently ‘branding themselves’ as interesting, likeable people, or people who have something to
You might be focused on what happens inside your workspace, making sure that you have the offices and spaces that help your team do their best and help you reach your goals more effectively. But the exterior of the business matters, too, especially when it comes to helping to
With times changing at an alarming rate, it’s never been more important for brands around the world to adapt and modernize in order to better suit the changing market. Thankfully this doesn’t have to be as difficult as you might expect, as there are in fact just a few
Online advertising is easily the most effective way of generating exposure for a modern business. The whole world is online, meaning your new customers are just a few clicks away. While organic methods of generating attraction – such as SEO and social media marketing – are important, online ads
We all know that, as entrepreneurs, we should be using social media as a tool for gaining more followers and ultimately selling more products, but many of us are not aware of many of the other benefits of using social media as a business, so let’s take a look
Smart digital marketing is the key to successful online business. It helps you gain more audience and leads, drive sales, and increase profits. There are many benefits of learning marketing skills. It could help you create content that’s more relevant to your target audience and get more shares on
A large part of being a successful business in the 21st century is based on your online presence. Your online presence enables you to attract customers through the most relevant and effective online channels, which in turn, increases profits and drives customer loyalty.