If the COVID-19 pandemic has taught businesses anything, it’s that investing in digital innovation is the way to survive tough times and continue to grow. If you’re driven for success, then here are three digital innovations that will help your business get to the next level.

Embrace New Social Media Platforms

You are likely already aware of the benefits of promoting your business on social media but what sets businesses apart is the way in which they embrace new digital channels. Some people are too quick to dismiss the likes of TikTok due to the controversy surrounding the app in the United States. However, TikTok can be one of the most powerful and most visual ways to educate and influence a target audience. If your business deals with youngsters and targets them with consumer products, then TikTok is definitely a channel that you should be pouring your efforts into, rather than the more outdated Facebook, which tends to be favoured by the middle-aged. If you’re already embracing TikTok, then try out Clubhouse. This is an audio-only app that almost works in the way of a collaborative podcast – it’s an interesting prospect.

Develop an App

You might have considered launching a dedicated mobile app for your business for some time. However, the process needn’t be as expensive or as time-consuming as you might have thought. Thanks to rapid application development, you can have an app up and running to support your business and its customers’ needs in no time at all. Branding is key to helping your small business flourish, so ensure your app is reflective of your firm’s brand to make sure it really helps you to drive success. Building an app with a rapid application development model can be far easier to implement in a business context too, meaning you’re primed for success.

Remote Collaboration Tools

If the last year has taught us anything it’s that collaborative working and remote work is here to stay. If your business has been working from home throughout the pandemic, then you’ll know just how important collaborative tools such as Microsoft Teams and Zoom can be for productivity during a prolonged period of remote work. With many firms looking to continue the flexible and remote working offering in the future, now is the time to fully invest in this kind of digital innovation to ensure your business isn’t left behind or less-attractive for future candidates.

Consider implementing a workflow service like Slack or Trello to help you and your team remain productive and able to get things done no matter where you are in the world. We find that the most efficient and collaborative teams are often the most successful, so embracing digital innovation in this way could really benefit your small business in the long run.

Hopefully, these three digital innovations help to make your business a success in 2021. If you’re thinking of acting cautiously owing to the financial implications of the pandemic, then we implore you to invest rather than rest on your laurels as that is the true way to success.