When trying to improve your business and make sure that your brand can triumph above the rest – it is important that you follow a few different things.

Technology is one of the elements of every modern business that can make or break it, and to achieve everything you want out of life and gain the ability to thrive you need to stay on top of the latest tech as it comes out and use it.

None of these 10-year old computers and clunky printers… Now is the time to pimp up your office space and ensure that the tech you use is the best it can be. Here are some of the things you can bring into your business this year to help improve it from the ground up.

Fibre-Optic Broadband

One of the first things you can do is get your hands on a fusion splicer and some fibre optic cable and make some real changes to your broadband. You may have heard of fibre-options before but wondered what the difference is with this compared to metal – and the answer is that with a greater bandwidth in the cable – fibre-optics can bring you better wifi as well as faster speeds. It is important to have a strong broadband capability in an office, and by investing in fibre-optics you will benefit everyone who works for you and you’ll be able to be more productive.

Cloud Storage

One of the most important things you can get for a modern office is a space to work on the cloud. The days are gone where every member of the business would be in the office from 9-5 and this means people want to be able to work on projects at home or on the go. By having a cloud storage system that allows live editing this will allow your employees to work on the go and get more done in the day. This is a huge game changer and if you don’t have it already, you should go out and get it ASAP.

Automated Systems

Technology has advanced so much over the last few years that business processes can now be made automated and this will lead to freeing you and your staff up to do more in other places around the company. With places like the RPA Academy, you can get trained on and implement robotic automation processes to your business to help it run smoother and with less manual input. Not only can this greatly streamline a business but also increase customer service as things will generally be done a lot quicker and also make sure your staff have more time to help deal with customers, so it is a win-win.

A CRM

A CRM is a tool used for salespeople and one that can compile information in an easy to read format and track your leads and sales in one place. When a client comes through as a lead to your business, a profile will be created for them with their name, location, email address and phone number. As you speak to a client and learn about their needs and them as a person you can add notes. This will allow you to track when you last interested with a lead and also when you next should try and sell to them. A CRM is a super useful tool and it will be great for you as a business owner.

A Marketing Tool

Hubspot is a marketing tool that will track activity on your website through forms, live chat, visits, social media and more. As a marketer your aim is to bring leads into the business and pass these onto the sales team. By setting up on hubspot and tracking leads from inception to conversion you can see which campaigns have worked, you can assign a salesperson to a lead as soon as they come through, and your chances of sales success is much much higher.